Foodprint

The challenge

It's difficult to be aware of the food carbon footprint of the many grocery store products one buys. And if you are aware, the information is not readily available, making it hard to make sustainable decisions.

The solution

Independently of where the user goes to do groceries, their food purchases and accordingly the co2 footprint is tracked, and displayed to the user in an actionable way. Alternatives to products with high co2 footprints the consumer regularly buys are suggested with discounts, to decrease the barrier to more environmentally conscious decisions. A platform based service the supermarkets can subscribe for, so that the end-user can use it within their supermarket app. Supermarkets can increase their database about the role environmental impact plays in consumer decisions, to in turn improve their marketing strategy.